Annoying ads? Now it’s up to you to decide, whether to avoid them or not. YouTube Red is the ad-free video running subscription, starting from October 28, 2015.

For customers

• Price: $ 9,99 per month (subscription through iOS apps – $ 12,99 per month)
• Free trial: 30 days (for the US only)
• How to get: YouTube Red subscription
• Function: watching videos without advertisements
• Obligatory: No
• Can be denied: Yes
• Additional information: after subscription you’ll get Gaming App and YouTube Music app membership, Google Play Music access as a bonus.

For video creators

• Price: No (After signing, video creators will share their revenue with YouTube)
• How to get: sign YouTube share revenue deal
• Obligatory: No
• Can be denied: Yes
• Additional information: YouTube announced, that 99% of the content would be still available. But not accepting means no revenue in future and no connection with creators’ fans. And for big video creators there is no choice, but to sign.

It was announced on YouTube Official Blog that all the changes had been done in sake of their customers. YouTube Red will allow the users to watch their favourite videos, getting rid of those annoying ads and pop-ups. What’s more? Subscribers will get an opportunity to download videos to watch them in the background, being offline. They will also get free access to the music streaming resource Google Play Music (before – $ 9,99 per month for Google Play Music only).

Tip from MyMovieLab: this option you can get, downloading AdBlock extension. It’s free of charge (donations are always welcome). Works on Safari and Google Chrome. And it does work. We have checked it up.

And now it’s time for the question which is on the top of your tongue – the ad-supported YouTube subscription. It’s free. And yes, it’s still available for the users. As well as YouTube Kids, Gaming and Music apps.

But how YouTube Red strategy will affect the video creators? YouTube confirmed that those videos by its top creators, who did not accept YouTube Red offer, would be hidden from public view (both on ad-free and ad-supported plans). So video creators simply do not have another choice but to sign the offer. Otherwise they will lose their revenue (previous and future) and the connection with their fans. YouTube also announced that it would pay out the part of revenue, but refused to announce that percentage.
New times. New rules.
Sources: YouTube Official Blog, TechCrunch and IphoneHacks.